Keyword Analysis
A very important aspect of a website is that the content pages should have a minimum number of occurrences of the keywords. A search engine robot tries to capture the content and applies LSI (latent semantic Indexing) on the content to determine the keyword of the webpage. In short the various web pages of the website should have content that has the keywords embedded inside it. The analysis shows that the website needs a structural upliftment and a content upliftment as the keyword density is very low. A structural upliftment would entail a detailed understanding of your website design (mostly HTML structure) and implement small changes that would make the web site more SEO compliant.